When a Kool Pak driver hurt his shoulder, the company and SAIF wanted to make sure his 30 years of experience didn’t go to waste. While handling his workers’ compensation claim, SAIF and Kool Pak partnered to find a new place for him in the company. They created a job in the safety division where his expertise behind the wheel could benefit other drivers.
Surviving as a business in any industry for 90 years is a legacy-worthy accomplishment. Doing so in an industry as volatile as automobile sales may be in a class by itself.
Sometimes, a product line and its name are so perfectly matched that it seems like alchemy, or at the very least, destiny. When the product line is tagged to a founder, it has the potential to become iconic.